Brand brand New hookup software Pure, designed by Russian studio Shuka, can be transparent and blatant while they (presently) come

Brand brand New hookup software Pure, designed by Russian studio Shuka, can be transparent and blatant while they (presently) come

By having a monochrome vagina for the logo design and striking black colored, white, and millennial red pictures of lollipops, gaping Georgia O’Keeffe-esque plants, and bondage masks, Pure appears like hardly any other dating application on the marketplace. Its no-nonsense pictures are designed to show the selling that is unique associated with application, which broadcasts users just for an hour or so before it deletes their profile, thus motivating fast get-togethers as opposed to long-lasting relationship.

But could the branding of the hookup software such as this result in the search for no-strings-attached intercourse feel empowering?

Did it fight the slut-shaming which includes historically trained females to think they must be discreet about sexual interest? Continue reading Brand brand New hookup software Pure, designed by Russian studio Shuka, can be transparent and blatant while they (presently) come