Compiled by Eric Johansson on 10 October 2016 monday. Published in Scaling up, Interviews
Whenever Robyn Exton launched a dating app for homosexual females, she didnвЂ™t foresee exactly how it can additionally alter lives all around the globe
Robyn Exton had been for an objective. Outfitted with red fluorescent tights, a white vest and a holster around a bottle to her waist of alcohol dangling from each hip, she dashed between sets of ladies in nightclubs. Making them slim in to know her on the roar for the music, Exton stated: вЂњI have app that is new Dattch of course you sign up now youвЂ™ll get a free of charge shot of tequila.вЂќ
Brief for вЂњdate catchвЂќ, Dattch ended up being the pre-cursor to Her, the dating application for queer, bisexual and homosexual ladies this is certainly now matching individuals around the world. Most of that success may be caused by ExtonвЂ™s nightly escapades in 2013, exchanging shots for signups. вЂњWe got our very very first 1,000 people this way,вЂќ she claims.
If youвЂ™re shocked by her no muss, no hassle method of marketing, take into account that Exton is definately not your normal technology business owner. Continue reading Queer as people: exactly exactly just how dating app Her is creating a international community